Corey Cheung

Corey Cheung's path to EsportBet.com ran through eResports, the esports media platform he co-founded. That founding role reflects both his commitment to the scene and his understanding of what esports coverage needed to be: content produced by people who actually watched the games, understood the competitive context, and could explain why a market line was or wasn't reflecting reality.

His focus at ESB was the NA LCS, which in 2018 was in a period of transition — the introduction of franchising, the influx of international talent, and significant shifts in how North American teams approached team composition and drafting. Covering those markets well required knowing not just the teams but the evolving competitive logic of the league, and Corey's LoL background gave him the foundation to do that accurately.

League of Legends specialist coverage was an important part of ESB's early content strategy, and Corey's contribution to that vertical in 2018 represented the kind of author-as-expert approach that defines the site's EEAT positioning.