Sarah O’Brien

Sarah O'Brien joined Race Media in late 2014, becoming part of an editorial team building EsportBet.com at a time when esports betting barely had a playbook. Covering what was then an emerging niche required writers who could move across tournament previews, platform guides and betting market analysis with equal facility — and Sarah's journalism background gave her the tools to do exactly that across her three-year tenure with the organisation.

After Race Media, her career took the trajectory common to journalists who develop strong digital instincts during the content-and-SEO era: she moved into communications and digital media management, eventually reaching senior advisory roles at the NSW Department of Primary Industries. That career arc — from gambling content to government communications — reflects both her editorial adaptability and the genuine skills that good gambling journalism builds: clarity under deadline, ability to translate complex information for non-specialist audiences, and a structured approach to digital publishing.

Sarah is based in Newcastle, NSW, where the racing and sporting culture that underpins so much of the Australian gambling conversation is part of the furniture.