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Twitch is rumored to be considering adjustments to its partner program, including paying top streamers less and adjusting income splits.
The revenue share for partners is now 50/50 for a tier-one subscription, 60/40 for a tier-two subscription, and 70/30 for a tier-three subscription, all in favor of the streamer. A different income split has been informally agreed upon by a few major Twitch partners.
According to Bloomberg, the revenue split might be reduced to a 50 percent cut across the board.
The platform is also said to be contemplating several levels of partners, each with its own set of requirements for access. As a result, Twitch may allow its partners to stream on platforms other than Twitch, which is prohibited at the moment.
Profit-based over people-based streamers have been fighting for a more equitable revenue split for years, with one of the most popular campaigns on the Twitch UserVoice site. If these rumored modifications are effected, it will be of benefit to Twitch significantly more than consumers.
Over the last year, the streaming service has been rocked by high-profile departures amid claims that it has lost touch with the streaming community. It has also lost top streaming talent to YouTube, which has a 70/30 income split.
Twitch is also discussing other alternatives, such as the creation of different levels with specific requirements for how broadcasters might qualify for each. The proposed changes are said to also feature an increase in advertising incentives for streamers.
The brand is also considering overhauling its flat sum model for advertising earnings and looking to implement a revenue-sharing agreement instead. Partners would no longer be obligated to stream only via Twitch in exchange and may also stream on YouTube or Facebook.
None of this has been confirmed yet, but if accurate, it might annoy a number of the larger streamers. After all, they would lose a major portion of their income as a result of this shift, all in the name of the company’s increased profits.
Reacting to the rumored changes, users have taken to Twitter to air their displeasure.
Ok, @Twitch, real talk.
We know you want more ads. We saw the article suggesting even more are coming. We see the writing on the wall.
But seriously, for the love of all that is holy…
MAKE. AN. AD. SKIPPING. SYSTEM. PLEASE.
— Cohh Carnage (@CohhCarnage) April 27, 2022
GIVE ALL TWITCH CREATORS 70% REVENUE SPLIT GIVE ALL TWITCH CREATORS 70% REVENUE SPLIT GIVE ALL TWITCH CREATORS 70% REVENUE SPLIT GIVE ALL TWITCH CREATORS 70% REVENUE SPLIT GIVE ALL TWITCH CREATORS 70% REVENUE SPLIT GIVE ALL TWITCH CREATORS 70% REVENUE SPLIT
— TheMavShow (@TheMavShow) April 27, 2022
Users have pointed out that while many of the partners have a 50/50 split already, instead of bringing others up to the bigger names on the platform, they are seeking to apparently drag everyone down instead. Others have said that YouTube is a much better option since its defaults to a 70/30 split instead of a 50/50.
