It’s a new year and another dedicated esports betting operator has entered the fray.

Pixel.bet has officially launched a beta version of its new specialist mobile betting platform, focused entirely on esports wagering. The mobile site aims to be the premier betting platform for esports fans to visit whenever they wish to bet on their favourite players and teams competing in worldwide tournaments such as ESL One, Major League Gaming, Overwatch League, StarLadder and The International.

REVIEW: PIXEL BET UNBIASED REVIEW

It will give “millions of fans” a range of odds to bet on across all major and regional events and tournaments, along with individual matches, maps and games played across the most popular competitive video game titles.

Currently, the site offers odds on Call of Duty, CS:GO, Dota 2, Hearthstone, Heroes of the Storm, League of Legends, Overwatch, Rocket League and StarCraft II.

As a Curacao-licensed esports betting site, Pixel.bet will initially launch in European Union countries and go live in other regions such as the United Kingdom once it acquires the proper approval and licensing later this year.

CEO of Pixel.bet Richard Smith says: “At present, esports fans are not being served in the way they deserve; their favourite games are tucked away in a small corner of a huge sports betting platform where the focus is football or tennis. We want to change all that by focusing purely on the games we and they love.

“Pixel.bet has been designed to offer esports fans a platform that is simple, fast and seamless. We spent a lot of time optimising the UX, making a solution that would be simple to place a bet while watching your favourite team playing live on Twitch.

“With betting opportunities every day on our state-of-the-art platform, pixel.bet offers millions of fans the chance to ‘master the game’.”

EsportBet.com opinion: While traditional online sports betting sites like Betway and Pinnacle have made massive strides in taking esports seriously and providing fans the best odds and markets on top matches and tournaments, more specialist esports betting sites are always welcome. We will be curious to see if big name sportsbooks can keep up with the dedicated esports-only sites like Pixel.bet and Unikrn, which are gaining popularity with the hardcore gaming crowd.

In the meantime, if you’re looking for a top-quality esports betting site to sign up and start betting on the most popular esports, BetOnline is highly recommended for our readers from United States. For more information, visit our best esports betting sites guide for full reviews.

About Nathan Misa:

Nathan Misa is a former editor of eSportBet.com and is a sometimes contributor for the site in 2018. He is passionate about the eSports industry and can often be found playing Overwatch, if he is not betting on it.

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