Sweden’s esports betting community has grown this week with the launch of Pixel.bet.

The company now holds a five-year licence with the Swedish Gambling Authority that covers both online sports wagering and real money casino gaming.

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“With this licence we gain the opportunity to offer our product and passion for esports betting to the Swedish market,” said Eirik Kristiansen, Pixel Bet CEO.

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“This springboard in Sweden will also position us for continued expansion internationally.”

Pixel Digital Ltd is owned by the LeoVegas Group, which runs sports betting and online casino operations all over the world.

“During a year of focus on strong growth but also on cost efficiency, it is inspiring to see pixel.bet is developing well and that we can benefit from our economies of scale with the sharing of resources and knowledge between our companies,” said Gustaf Hagman, LeoVegas CEO.

Pixel.bet is now live in Sweden, offering a wide array of esports gambling markets for CS:GO, Dota 2, Fortnite, League of Legends, Overwatch and more.

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