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The Esports media outlet Esports.GG has been acquired by the esports startup eFuse. The acquisition was announced via the company’s official Twitter page. The acquisition will see eFuse relaunch the social media assets of the esports media platform.
The creation of a content section for the development of promotional content that will relay details and information about eFuse’s events will also be facilitated by Esports.GG. This will be the brand’s this acquisition in the past year as the organization had earlier made two acquisitions in 2021, the purchase of Collegiate Carball Association and College CoD.
The new section will be tagged with a designation, while the eFuse targeted editorials will bear disclaimers to shield the brand from liability.
Speaking on the acquisition was the CEO of eFuse, Mathew “MJB” Benson. He shared that within the past year, eFuse had recorded significant growth across its branded eRena tournaments and League business. This is said to be the bedrock of the acquisition of Esports.GG, to aid in the creation of a central destination for the brand’s hectic calendar.
“In 2021, eFuse recorded so much growth across our branded eRena tournaments and league business that we acquired Esports.GG to help create a central destination for our jam-packed calendar,” Benson said.
He also stated that Esports.GG will play a role in the acceleration of various eFuse’s revenue channels. This, he said will be done via the generation of original content types and prompt coverage of eFuse’s top events.
With the acquisition, he projects a record-breaking year ahead for the brand. He also stated that he is thrilled to see the extent the Esports.GG can aid in getting eFuse working on an optimal level with top industry brands.
“Esports.GG is going to help accelerate revenue opportunities by introducing original content formats and around-the-clock coverage of our biggest events,” he continued. “We’re set for a record-breaking year, and thrilled to welcome their help in reimagining how we work with the market’s top brands.”
While the cost of the deal was not disclosed, eFuse made it known that the acquisition was born out of the brand’s need to boost its content development division. eFuse also stated that the importance of supporting its growing community of gamers and brand partners was not lost on the brand, hence the acquisition of Esports.GG.
While both brands had a good run in 2021, 2022 has seen eFuse and Esports.GG in the news in recent times for controversies that bother on societal issues and policy adherence. In May, the chief strategy officer of eFuse, Patrick Klein was accused of gross misconduct during his time at Ohio State University in 2017. Due to the backlash he received, Klein was forced to resign, leaving his position vacant.
Earlier in March, Esports.GG had resorted to taking off all content on its TikTok platform. This was done owing to allegations of the brand’s usage of other creators’ content. The channel is said to still be dormant and will continue to remain so for the foreseeable future.
Head of content, Halina ‘BlondeVenom’ Malik, who will be leading the Esports.GG team commented on the acquisition. She stated that Esports.GG is the perfect vehicle for eFuse to use in expanding its brand. She also expressed her excitement as she looks forward to working closely with the team at Esports.GG.
“Esports.GG is the perfect platform to expand that mission across the globe,” Malik stated. “I’m elated to welcome such an elite editorial team to the eFuse family as we take Esports.GG to the next level.”
