Damwon Gaming KIA, the South Korean esports franchise, has announced a rebranding ahead of the upcoming League of Legends LCK season. The franchise which is best known for its LOL team will now be known as Dplus KIA and will debut its new brand, including an updated logo, at the Season Kickoff event.
The press statement explained that the rebranding is a reflection of the franchise’s global ambitions and is expected to help it build a presence on the international stage. The new name keeps the letter “D” to give a nod to the franchise’s legacy while adding “plus” to represent an expansive potential for a bright future. KIA Motors, the team’s main sponsor, will remain in the name of the franchise.
Damwon Gaming KIA has a storied history in the world of League of Legends. The franchise has won Korea’s top-flight League of Legends league three times and also won the World Championship in 2020. The team is known for its skill and competitive spirit and has a dedicated fan base both in Korea and around the world.
In the year following its runner-up finish in 2021, the team had a difficult time until the Worlds where it staged a remarkable comeback and nearly defeated GenG. If it had not lost 2-3, the outcome of the 2022 Worlds tournament could have been altered drastically. The franchise is now aiming to reclaim its dominance in 2023 with the acquisition of the world champion ADC player, Deft, and will be doing so under yet another new name.
The Vice Chairman and Chief Operating Officer of Dplus KIA, Joon young Lee, commented on the rebranding of the franchise and stated that it was time for the team to position itself as one of the most popular franchises in the universe.
“Dplus KIA is one of the most successful teams in the history of League of Legends and it’s time for our brand to take its rightful place amongst the most popular organisations in the world,” Lee said.
“We’re excited to create a new chapter in this organisation’s storied history with this phenomenal team and the bold projects we have in store for this year.”
The franchise did not announce any specifics about the upcoming projects, but it’s safe to assume that Dplus KIA will be looking to expand its reach and attract more fans from around the world. The team has already established itself as a dominant force in the Korean League of Legends scene, and with the rebranding, it seems that it will be looking to make an impact on the international stage as well.
It’s worth noting that this is the second name change for Damwon Gaming. The team was simply called Damwon Gaming from 2017 to 2020 before it changed its name to DWG KIA as a result of the partnership with leading South Korean car manufacturer KIA Motors.
In the competitive world of esports, teams are constantly looking for new ways to differentiate themselves and gain an edge over the competition. A rebranding can be a powerful tool in this regard, and Dplus KIA’s rebranding is a clear indication that the team is committed to evolving and expanding its reach. The franchise’s fans are excited to see what the future holds for Dplus KIA, and the team will surely be looking to build on its success and become a dominant force on the international stage.
More esports news