Our Team

Kevin Pitstock is the founder of 8th Rule Media, the parent company behind EsportBet.com and a network of gambling affiliate properties built over more than a decade. A MENSA member, thoroughbred owner and lifelong greyhound industry participant, Kevin grew up on the Central Coast of NSW in a world where gambling was a serious pursuit -- surrounded by SP bookies, owners, jockeys, trainers and racing identities who treated form analysis as an intellectual discipline. That background produced a publisher who understands the gambling market from the inside. His network spans some of Australia's most established racing and gambling properties, including OzPoker.net.au and AustralianRacingGreyhound.com -- both of which predate the current wave of Australian gambling media -- alongside BettingPlanet.com and RacingOnline.com. These are properties built for people who actually gamble, not for people who read about gambling.

Kynan Pitstock — known as Ky — is a thoroughbred racing and Formula 1 writer who has covered both codes across EsportBet and the broader 8th Rule Media network. The son of Kevin Pitstock, Ky grew up inside the Australian racing world — a background that makes his racing coverage genuinely authoritative rather than learned from the outside. His F1 coverage reflects the same deep engagement: he runs dedicated F1 content and maintains an active presence on both his main X account (@lrknx) and a dedicated F1 account (@F1atRO). Ky is also on Twitch as xlrkn, bringing the same cross-platform energy to his racing and betting coverage that defines the newer generation of sports media.

Ciaran Jackman spent six years as a senior editor at EsportBet.com, building up nearly 1,000 published articles across CS2, VALORANT, and League of Legends before finishing his run with the site in late 2025. His tenure covered the transition from CS:GO to CS2, the emergence of VALORANT as a betting market, and multiple full cycles of the LCS and LEC competitive seasons — a span of esports history that saw the industry professionalize in real time. A mad esports fan who was following the competitive scene years before it was a coherent betting market, Ciaran's approach was meticulous: match previews built on deep tournament history, betting guides that respected the reader's intelligence, and a work rate that made him one of the most consistently present voices on the site across his six years.

Cayne Pitstock was a sports betting and gambling content writer based on the Gold Coast, and one of the more prolific contributors across the 8th Rule Media network. The son of Kevin Pitstock, Cayne grew up with a detailed understanding of how Australian gambling media works -- the affiliate economics, the audience psychology, the content structures that generate real value for punters rather than just impressions. Alongside his writing career, Cayne worked at Blackwoods, Australia's leading industrial and safety supply company -- a discipline that sharpened his analytical thinking and translated directly into his betting analysis.

Brad McGrath is the Executive Editor of Race Media, the publisher behind EsportBet.com. A qualified print journalist originally from Albury in regional NSW, Brad came up through traditional newspaper media before transitioning into online gambling content — bringing the discipline, speed and scepticism of print journalism to a digital content environment that rarely demands enough of either. A passionate Collingwood supporter who has never quite recovered from the 2010 premiership high, Brad manages his sporting emotions by doing what he loves best: punting and writing about it. He has been spotted in the deep shadows of Crown Casino more than once.

Michael Maguire serves as Chief Editor of 8th Rule Media, the parent company of EsportBet.com. In that role, he oversees editorial standards across the company's portfolio of betting and gambling properties, setting the quality benchmark that writers across the network work to. His own writing spans casino, sports betting and gambling strategy content, with deep familiarity with both the Australian betting market and the international casino landscape. Michael is a Liverpool supporter and an Essendon AFL fan — a dual allegiance that has given him extensive experience processing sporting heartbreak, which, for a betting journalist, is arguably essential professional development. Away from sport he plays golf and cricket and picks up the guitar whenever the opportunity arises.

Nathan Misa is an editor and gambling writer who joined the 8th Rule Media network in early 2014 following completion of a Bachelor of Communications degree at Monash University. As Editor of 8th Rule Media's parent network, Nathan has contributed to AustralianGambling, CasinosOnline, PokiesGame, CasinoSites, and BettingPlanet, with a focus spanning casino content, sports betting news, and the broader Australian gambling market landscape. A self-proclaimed Roulette fanatic and Blackjack tragic, Nathan brings both formal communications training and the personal investment of someone who genuinely plays the games he writes about.

Dominic Ciconte is an editor and senior writer who has worked across the AustralianGambling and BettingPlanet networks, contributing sporting analysis, casino content, and wagering guides shaped by a journalism career that stretches back to a Fairfax Media cadetship. Having covered a wide range of sporting codes both domestically and internationally, Dominic brings editorial standards to gambling content that are typically the province of mainstream newsrooms — structured arguments, verified claims, and an instinct for the story behind the market rather than just the market itself. He joined the 8th Rule Media team in 2013 and has remained a consistent presence across the network's evolution.

Mark Prezelj started betting at 14, filling out 16-team multiples at a gas station in Slovenia. That early obsession with markets — how they move, where the value hides, when the public is wrong — became the foundation for a career that has made him the most prolific author in EsportBet's eight-year history, with 3,591 articles published between February 2018 and April 2026.His coverage spans CS2/CS:GO, Dota 2, League of Legends, VALORANT, and Mobile Legends. CS2 is more than a beat — it's a personal passion. He also bets on niche esports like Age of Empires, which keeps his market read sharp in corners of the industry most analysts ignore entirely.Beyond EsportBet, Mark is the Founder and Editor-in-Chief of Lines64.com, an online magazine and community hub covering esports betting, fantasy sports, and prediction markets. Prediction markets are his current obsession. He has also contributed to KnupSports, betting-previews.com, footballtalk.org, and beforeyoubet.com.au.

Christopher Eluemuno brought a professional sports journalist's work rate to EsportBet.com, producing 872 published articles across CS:GO and VALORANT in a focused run through 2022 and 2023. That output — consistent daily coverage tracking tournament results, roster changes and pre-match analysis — is the product of a writer who understands both the discipline of sports journalism and the pace demands of a live betting content operation. His broader publishing record makes that clear: Christopher has over 760 articles on Sportskeeda, one of the world's most trafficked sports platforms, where his coverage spans the NBA and broader sports landscape. He's not a niche esports-only writer — he's a sports journalist who covered esports, and that perspective shows in the quality and consistency of his game-day reporting. Currently based in Canada, Christopher works in data journalism at Chanzo, applying the same systematic approach to storytelling that made his ESB run so productive.

Gaetano Prestia founded EsportBet.com in December 2016, launching the site as one of the first platforms dedicated to covering the emerging crossover between esports and regulated betting markets. His timing was sharp: the site launched just as mainstream bookmakers were starting to price up major CS:GO and Dota 2 tournaments, and before most sports media had noticed. Before ESB, Gaetano spent a decade in gaming journalism, serving as editor of MMGN.com — one of Australia's leading gaming and technology sites — from 2007 to 2016. He later founded Fenix Bazaar as editor-in-chief, continuing his track record of building editorial properties from the ground up. A self-described delusional Melbourne Demons supporter, Gaetano offsets his football frustrations by staying across the gaming and esports industry. He's a superstar FIFA player by his own reckoning, and holds strong opinions on short-haul flight etiquette.

James Herbert is an esports journalist at EsportBet.com, covering competitive gaming news, tournament previews and betting analysis across a range of titles since joining the site in 2025. His editorial background predates his ESB tenure: he was writing AFL coverage for overthelinesports.com.au in 2015, which puts the sports journalism fundamentals — deadline discipline, match analysis, reader-first writing — well ahead of his entry into esports content. That traditional sports background shows in his work: James writes about esports the way a good sports journalist covers any code, with attention to form, context and the information that actually matters to someone trying to bet on the outcome.

Tebearau Egbe is a freelance journalist whose work spans esports, iGaming and gambling content across multiple platforms, including EsportBet.com. His Muck Rack profile confirms a track record of published bylines in the betting and gaming space, reflecting both the range and the professional discipline of a working journalist who takes the craft seriously. At EsportBet.com, Tebearau contributed gambling and esports analysis with a clear, professional editorial voice — content that serves the reader's practical needs without unnecessary complexity.

How Gen Hui is a Malaysian Dota 2 specialist who wrote for EsportBet.com as Qingno between 2018 and 2019, producing 267 articles across the site's Dota 2 coverage. A high-MMR player with genuine competitive experience, How Gen brought a level of scene knowledge to his coverage that separated his analysis from the research-only approach: he understood the drafting logic, the regional team dynamics, and the Southeast Asian competitive ecosystem that was producing some of the world's strongest Dota 2 talent during his ESB tenure. His April 2019 DreamLeague Season 11 coverage — confirmed via 8th Rule Media invoice records — shows his engagement with the premier tier of international Dota 2 competition at its peak. He was also active on esports betting forums as Qingno, contributing community-level analysis in parallel with his professional writing.

Nikola Stevanovic, better known online as Nidzan or Nidzan92, has been playing games since before he could properly form memories. An NES controller at age two led to a lifetime immersed in gaming culture: one console to the next, franchise mascots rising and falling, the full arc of modern gaming history playing out in real time. By the time CS:GO emerged as one of the most-watched competitive titles in the world, Nikola had the scene literacy to cover it properly. Based in Europe, he writes about gambling, esports events and video games for platforms including CSGOCatalog and Playoholic. His six articles for EsportBet.com in early 2020 covered CS:GO and MMA — two disciplines where genuine scene knowledge is the difference between useful analysis and surface-level recap.

Kosta Ćirković grew up in Novi Sad, Serbia, at a time when Eastern European competitive gaming culture was producing some of the world's most technically gifted CS:GO and Dota 2 players. Before joining EsportBet.com in 2018, he was already writing about the esports scene in Serbian — covering the EU LCS and League of Legends competitive circuit on his own blog at a time when dedicated esports journalism was still a rarity even in English. With English at C2 level alongside his native Serbian and working Russian, Kosta brought a pan-European perspective to his 41 articles for ESB across CS:GO and Dota 2. He understood the Eastern European competitive ecosystems that produced some of the scene's most talented players, making his tournament previews and betting breakdowns richer than the standard Western-perspective coverage.

Aiden Pitstock contributed to CasinoSites (CS), one of the key properties in the broader Pitstock-connected gambling publishing network. As part of a family with deep roots in Australian online gambling media — through Kevin, Cayne, and Ky Pitstock — Aiden's work on CasinoSites carries the hallmarks of the family's editorial approach: well-researched, operator-aware, and aimed squarely at helping Australian punters make informed decisions about where and how they gamble online. His contributions sit within a network that, at its peak, constituted one of the most comprehensive suites of Australian gambling affiliate content on the web.

Elsha McGill is a gambling content writer whose formal training sets her apart from the majority of the affiliate content world. Holding an Advanced Diploma of Professional Writing and Editing, Elsha brings genuine editorial craft to her casino and betting content — the kind of attention to structure, clarity and reader experience that distinguishes polished writing from competent copy. Her work across the 8th Rule Media network covers casino reviews, betting guides and wagering strategy, with a consistent voice that manages to be both authoritative and genuinely readable. Outside of writing, Elsha is a passionate music fan, practices yoga, and travels when the opportunity arises.

Sarah O'Brien worked as a Journalist and Content Writer at Race Media from December 2014 to February 2018, contributing to EsportBet.com during the site's formative years. Based in Newcastle, NSW, she was part of the editorial team that helped establish ESB's early editorial voice during the period when esports betting was transitioning from a niche curiosity to a genuine wagering category. Since leaving Race Media, Sarah has built a senior career in digital communications: she held roles as Digital Media Coordinator at SiDCOR Chartered Accountants and Yogurtland Australia, then moved to nib Group as Content Specialist, before progressing to the NSW Department of Primary Industries where she now serves as Senior Digital and Social Media Advisor.

Zak Young is an esports writer with a focus on StarCraft -- covering both the modern SC2 circuit and the classic Brood War revival scene. During his time at EsportBet he reported on the Global StarCraft II League, IEM Katowice, and the AfreecaTV Starleague, bringing match previews, betting tips, and tournament recaps to readers following one of esports oldest and most technically demanding games.

Corey Cheung is a League of Legends specialist who co-founded eResports, an esports media platform, before joining EsportBet.com as a contributor in 2018. His focus at ESB was the NA LCS — North America's premier League of Legends competition — where his deep familiarity with the competitive meta, team structures and player form gave his betting analysis a level of specificity that general sports writers couldn't replicate. LoL betting in 2018 was still a market where genuine scene knowledge produced real edge, and Corey's background gave him exactly that.

Lunardi Gunawan came to EsportBet.com in early 2018 after building a Dota 2 writing portfolio across RealSport101 and dplay.gg, where he wrote both news pieces and analytical opinion content on the competitive scene. His Medium writing — including a detailed breakdown of OpenAI Five ahead of its August 2018 demonstration match against professional players — shows the depth of his game knowledge: he could explain hero mechanics, laning theory, and team fight dynamics to a reader who had never watched Dota 2, without dumbing down the analysis for readers who had. That combination of technical fluency and clear communication is exactly what esports betting analysis demands, and it showed in his ESB work covering the Dota 2 betting markets during one of the title's most competitive periods.

Todd Davey is a sports betting writer whose work spans EsportBet.com's sister network and multiple independent betting publications including Stats Insider, The Inner Sanctum and bets.com.au. A self-described mad punter, Todd approaches gambling content with the same analytical intensity he brings to his own betting — which is considerable. An Essendon supporter whose commitment to the Bombers has been tested by history and rewarded inconsistently, Todd is the kind of sports writer who understands the psychology of the punter from the inside: the research process, the market-reading discipline, and the particular frustration of being right about everything except the result.

Kevin Pitstock is the founder of 8th Rule Media and one of Australia's most experienced gambling publishers. A MENSA member, professional punter, thoroughbred owner and lifelong greyhound industry participant, Kevin built a significant gambling media network including OzPoker.net.au, AustralianRacingGreyhound.com and EsportBet.com.