by in
BLAST has entered into a media rights partnership with DAZN for all its Counter-Strike: Global Offensive tournaments. The partnership will see BLAST’s CS:GO tournaments broadcasted across more than 100 territories, live and on-demand.
With DAZN Group, BLAST will see its reach expand globally. Among the included territories are the United States, United Kingdom, and Japan, to name a few. DAZN offers an effective platform to aid in the expansion of the major CS:GO tournament organizer and increase its events coverage.
According to the deal, the partnership will commence later this week and the BLAST Premier Spring Final will be the first event broadcasted by DAZN for BLAST. The US$425,000 prize pool tournament will take place in Lisbon, Portugal, and will begin on June 15 and run till June 19.
Alexander Lewin, VP of International Distribution and Programming for BLAST, shared his excitement about the partnership, saying it will help BLAST Premier garner more visibility and accessibility in as many regions as possible.
“We’re thrilled to team up with one of the world’s biggest and most respected sports streaming services in DAZN,” Lewin said.
“Our overarching aim is always to ensure BLAST Premier is available and accessible in as many regions around the world as possible, this partnership is helping us to achieve that goal with BLAST now broadcast in 154 territories and in 25 languages. Our partnership with DAZN in over 100 markets is testament to the current global demand for BLAST Premier and the high production quality.”
Alongside the 2022 BLAST Premier Spring Final, DAZN will also be in charge of all five BLAST Premier tournaments remaining this year. Among those are the Fall Final and the most important tournament of the circuit – the World Final, which is scheduled for December.
The BLAST Premier Spring Final consists of eight competing teams, namely FaZe Clan, G2 Esports, ENCE, paiN Gaming, Team Vitality, OG, Natus Vincere, and BIG battling for a $200,000 grand prize. The tournament will kick off with an opening fixture between FaZe Clan and paiN Gaming, with FaZe pegged as red-hot -5000 favorites on BetOnline. The tournament was won by Gambit Esports in the previous year, with Natus Vincere and G2 Esports in second and third place respectively.
DAZN’s imprint within the sports industry has seen the British company grow in the last year, becoming one of the top sports streaming platforms in the world. In 2021, the company broadcasted over 27,000 sporting events, serving 200+ territories and countries. The company perceives esports to be a fast-growing market and, as such, sees BLAST Premier as a perfect fit for the brand’s ethos.
