by BLAST has announced a new partnership with top-of-the-line apparel brand Nike. The global esports tournament organizer will now have its official line of esports outfits made exclusively by Nike.
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Nike turns to Twitch to reveal new sneaker to the world
by in The apparel giant will provide a live stream from its Nike HQ in New York from 9am, with a number of special guests on to discuss the new shoe.
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Growing eSports industry on the fast lane towards $1 billion
by in It’s a very good time to be in eSports. According to a report from Newzoo, the world of professional gaming is going to become a $1 billion industry in the next 12 months.
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Jian ‘Uzi’ Ziaho and Nike team up in historic endorsement deal
by in Sporting apparel giant Nike has inked an endorsement deal with Royal Never Give Up League of Legends player Jian “Uzi” Zihao. We look at the deal and what it says about the eSports industry.