Fnatic explore a potential sale for US$100m

One of the world’s most recognisable names in the esports scene, Fnatic, are exploring a US$100,000,000 sale after receiving several offers from potential buyers.

Founded in 2004 by Sam Mathews, Fnatic are one of the oldest esports organizations in the world, having left a mark in numerous esports titles.

However, while Fnatic have not once shown any intentions of shutting down their operations, recent reports revealed that Fnatic are exploring options of selling the organization.

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  Fast Payouts

The news surfaced after it was revealed that Fnatic appointed Oakwell Advisory to oversee talks with numerous potential buyers, with the deal said to be worth $100 million.

While no names have been revealed, sources say that investors in the media who are seeking a way to reach younger audiences and investors in sports who are looking to acquire a flagship esports brand have expressed interest.

Known for its presence across numerous esports games, Fnatic have found success in multiple titles.

Notably, Fnatic won the inaugural League of Legends World Championship in 2013, while their Counter-Strike team won three Majors, including the first-ever CS Major at Dreamhack Winter 2013.

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  The bookies' bookie

In addition to LoL and CS teams, Fnatic have also become known for the success of their Rainbow Six and VALORANT divisions.

Besides competing in esports, Fnatic became the first esports team to launch their own hardware, called Fnatic Gear. It offers keyboards, mice, headsets, and other gear designed for gamers.

The Fnatic Gear performance product was recently absorbed by SONY’s INZONE gaming division.

“As a global leader in competitive gaming, we are constantly evaluating strategic opportunities to scale our international footprint and enhance our performance capabilities,” said founder Sam Matthews.

“We remain open to exploring various financing options that align with our long-term vision for the continuous growth of esports and gaming.”

While the sale could go through, the deal will not lead to a complete rebrand nor Fnatic losing their LoL EMEA Championship (LEC) slot.

The reports of the potential sale of one of Europe’s most recognisable esports teams come shortly after the Los Angeles-based organization NRG sold their brand to DarkZero Esports.